DESIGNation LAB (previously known as DESIGNation) is a product incubation design studio.
We aim to elevate the local design industry by incubating and promoting emerging talent through innovative product design.
This is an exciting time, and we can only do it with you.
Malaysia has talent.
It is time to show the world.
If you have ideas/ sketches / 3Ds of your design solution and would like support from DESIGNation, please email to email@example.com
About the Founder
With a background in Interior Architecture & Design, Michelle Alice Tan was previously the Head of Conference in thinklab© and Design Thinker In-Residence at Genovasi. thinklab© is a design-research organisation that pioneered the movement to intellectualise design conversations and the promotion of local design professionals in Malaysia. In her reign, she helped organised and hosted 6 thinklab© Design Conferences in Kuala Lumpur and Penang. After thinklab©, she ran multiple freelance projects, one such is EPIC Homes, a non-profit organization that builds homes for the Orang Asli, where she helped set up the system in place for their housing project. In 2011, she founded the Youth Design Network (YDN), a design service to help connect designers to potential employers. On a side note, she has represented Malaysia in several occasions, one of which was the ASEAN Youth Inventors Expo in Jakarta where she won the ‘Favourite Invention Award’. In 2014, she left her full-time job as a Design Thinker In-Residence in Genovasi to kick-start DESIGNation. Genovasi is also known as Malaysia’s own ‘school of innovation’ where she coached over 300 innovation ambassadors to-be through a design thinking programme modeled after Stanford University’s d.school. She is also constantly in tune with the international design scene through visits to Maison & Objet, Design Expos, Regional Design Weeks etc.
Michelle believes that life is about figuring out what you’re good at and what you can do for the world with that good. She believes that Malaysia has the potential and immense design talent resources. With the right platform, the local design industry can flourish, and make a name for Malaysia in the design world map. That ambition has lead to the her newest company, DESIGNation.