Emphasis on Leadership, Not Design
In the past, when we talked of design leaders, we always put the emphasis on their ability to design. We opined about showing great design, teaching great design, and constantly talking about great design.
What we’re seeing from this newest crop of successful design leaders is less about design. It’s all about leadership. What they do is influence the entire organization through a solid practice of providing sound user research, communicating effectively, being open and transparent, and making it safe to push the boundaries.
The number one contributor to poor design is an inconsistent understanding of why the project exists. Design for design’s sake doesn’t work.
User research is the most effective tool for bringing the user into every conversation. Smart design leaders prioritize their team’s user research capability above design skills. Understanding the user and their needs will drive great design. - Jared M.Spool
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